The members of the Super Bowl media circus have been incredibly salty about Marshawn Lynch’s refusal to talk to them during media sessions that he is forced to attend, and it has all worked out great for Marshawn Lynch.
"Lynch makes a mockery of Media Day" read the headline of a Philly.com rant that ended with the writer calling Lynch a bigger "diva" than both Johnny Weir and Tara Lipinski.
Lynch finally talked to reporters on Thursday, but it wasn’t what they wanted to hear.
"It don't matter what you all think, what you all say about me," Lynch said. "Because when I go home at night, the people I look in the face, my family, that I love, that's all that matters to me."
It also doesn’t matter because despite all the reporter griping, such as this smart guy, Lynch has had a more successful media performance than anybody.
Aside from deflated balls, Lynch has been talked about more than anybody. Check out all the video options ESPN gives us:
More importantly for Lynch, who held out this past summer and is looking to get a career contract this offseason, the endorsements continue to flood in.
Check out this new Progressive ad, which focuses solely on Lynch not answering media questions and probably put a nice chunk of change in his bank account.
This is on top of his Skittles endorsement, which also focuses on Lynch’s refusal to answer useless media questions.
On top of that, Lynch's agents at Relativity Sports just opened a pop-up merchandise store at the site of the Super Bowl in Arizona and the Beast Mode gear is flying off the shelves.
The successfully executed media strategy used by Lynch closely resembles Hillary Clinton's approach to the press.
"Marshawn Lynch adhered to the Hillary Clinton Media Strategy," said a D.C. media professional. "Until she declares, Hillary will continue only speaking candidly to close confidants, while ignoring the traditional press. Even if you ignore them they’ll still cover you relentlessly."
"Hillary and Lynch both hate the media, and they’ve both realized that the fewer questions they answer from the press, the more money they’ll make from private companies."